The work
01 / White-label sales platform · Medical devices
A white-label sales platform for medical device companies preparing to raise, launch, or be acquired
A sales and document platform that small and mid-sized device companies run under their own brand. It began as a build for a couple of device companies and became a platform because the next company needed the same thing.
Problem
A device company heading into a raise or a launch needs reps in the field with the current catalog, the current forms, and the current version of every controlled document, and it needs to show who saw what. Building that from scratch competes for the same money and attention as the device itself.
What we built
- Rep tools: catalog access and form submission from the field, under each company's own brand
- Document control with versioning, so reps and customers only see the current approved version, with reporting on who accessed which document and when
- Integration with each company's ERP so product and pricing data stay current without re-entry
- Configuration per company rather than a rebuild per company
Outcome
- More than 30 medical device companies have run on the platform over 15 years
- Eighteen of them were acquired, and the platform stayed in service through the transitions.
- Still in production
02 / Clinical data · Surgical registry
A shoulder surgery registry for an implant manufacturer
A long-horizon registry that captures shoulder surgery cases and outcomes for a shoulder implant company, built to run for the five to ten years the data takes to mean something.
Problem
There was no registry. The company needed to follow its implants from surgery through years of follow-up, across surgeons and sites, with data clean enough to report on. Protected health information was in scope, so the design had to start with where the data lives and who can see it.
What we built
- Case capture with validation, follow-up tracking, and reporting
- Role-based access and an audit trail of who entered and changed what
- Hosted in the client's own cloud environment under a Business Associate Agreement, with de-identification built into the reporting layer so analysis never needs identified records
Outcome
- In production and collecting cases, with an expected life of five to ten years
- The clinical results belong to the client and are not ours to share
- What we learned about building for a ten-year horizon is in our guide: what a clinical registry needs from its software
03 / Pricing portal · Device distribution
A pricing portal for a medical device distributor
A portal where reps see the right price for the right distributor and location, with the pricing logic in one place instead of in spreadsheets and email.
Problem
Not every distributor pays the same price for the same product, and pricing can differ by location inside a single distributor. Partitioning the catalog that way multiplies the pricing data, and keeping it current by hand meant slow quotes and prices that were stale by the time a rep used them.
What we built
- Distributor- and location-specific pricing, resolved automatically for the rep looking at it
- A daily import from the company's ERP, so the portal reflects the current price list without anyone re-keying it
Outcome
- The pricing logic lives in one system, fed daily from the ERP, instead of in spreadsheets
- Quoting-time and pricing-error figures belong to the client and are not ours to share
04 / Clinician-facing tools · Medical devices
Tools device companies put in front of clinicians
Mobile and web tools medical device companies use at the point of sale and the point of care: a 3D mobile app that demonstrates a device's features, a pregnancy calculator, sales and decision-support materials delivered digitally, and QR codes on products and at trade shows that resolve to the current version of a company document.
Problem
Printed brochures and sample devices are expensive to ship, go stale the moment a document is revised, and tell the company nothing about who looked at them.
What we built
- A mobile 3D visualization app that lets a rep or clinician explore a device's features on a phone or tablet
- QR code generation that links products, packaging, and trade show materials to the current approved document
- Digital presentation of brochures, sales materials, and decision-support content, plus a pregnancy calculator for clinical use
Outcome
- Delivered under each company's own brand, replacing printed brochures and shipped samples with material that is always current. Usage figures belong to the clients.
05 / B2B ordering platform · Eyewear
The ordering platform eyewear brands use to sell to optical retailers
Not healthcare, but the same kind of system: a business-to-business ordering platform eyewear brands use to sell frames to the optical retailers that often sit inside an optometrist's office. Each brand runs its own instance.
Problem
Brands sold through reps carrying catalogs. An order depended on a visit, a phone call, and someone re-keying what the rep wrote down.
What we built
- An ordering app retailers and reps use directly, with catalog, account pricing, and order history
- A separate instance per brand, so each brand's catalog and pricing stay its own
- Integration with each brand's back-office systems so orders flow through without re-entry
Outcome
- Roughly $400 million a year in combined customer revenue flows through the platform
- In production for 15 years and still in daily use